Guests love Great Ocean Road caravan parks and iconic Lightstation
Published on 25 July 2024
New data shows guests love the services offered at caravan parks and a popular Lightstation on the Great Ocean Road.
Guests visiting the Cape Otway Lightstation and holidaying at the 10 caravan parks managed by the Authority are asked to complete a departure survey after check-out.
Their feedback is analysed and calculated into a Net Promoter Score framework, revealing whether guests would recommend the accommodation to a family member, friend, or colleague.
Data from 2023-24 reveals the total average Net Promoter Score rating across the Authority’s 10 caravan parks and the Cape Otway Lightstation was 54.42, in line with tourist industry benchmarks.
More than 750,000 nights were booked across the Authority’s caravan parks in 2023-24.
Despite the wintry weather on King’s Birthday Weekend, the Authority recorded a 70 per cent occupancy rate, with more than 2000 nights booked, showing the Great Ocean Road holds plenty of appeal in all seasons.
Our glamping accommodation in Torquay and Lorne also recorded a 40 per cent increase in occupancy rates, showing increasing demand for diverse camping experiences.
The Great Ocean Road is frequently listed among the world’s top 10 coastal drives, attracting more visitors than Uluru and the Great Barrier Reef combined.
Quotes attributable to Director Community, Corporate Affairs and Visitor Economy Andy Mathers:
“We’re proud of these results and the way the Great Ocean Road’s tourism industry is bouncing back from the impact of the COVID-19 pandemic.
More people are choosing our caravan parks for their holidays and weekend getaways, and it’s no surprise that our glamping options have been hugely popular.
From their glamping tent, guests can hear the waves breaking on Torquay Surf Beach or wake up amongst the gum trees in Lorne.
We’ll keep working hard to make sure our guests enjoy their stay and leave the Great Ocean Road with beautiful memories.
Aligning with our sustainable visitation goals, all revenue raised through our Parks is reinvested directly back into the coast to ensure the Great Ocean Road region can be enjoyed now and for future generations.”